The latest genre of the advertisements on the television has not
only defied the limits of the decency. They are inadvertently overstepping and
in fact treading past the thin line that separates the decency from the uncanny
creativity. Be it the conservative upbringing of the parents or call it
orthodoxy of the middle class society these ads are drawing severe flak from
people. It is becoming almost remotely impossible to watch television with kids
anymore. Already the reality shows, film based programmes, nasty serials and
never ending-melodramas aired all on TV are totally shunned by most of people. Thanks
to the elitist, hep, creative acumen of new bunch of creative editors of the
high-profile ad agencies now watching news channels have become a big ordeal.
Especially the new ads cornered around childbirth (MTS and
Cadbury’s Five Star) have become objects of reprehensible evocative creativity.
Parents now dread to watch television with kids. It is high time that
television broadcasting authorities intervene and censure these disgusting ads.
These ads under the guise of creativity ought to be checkmated and doubly scrutinised.
I think the relevant government authorities too have lost control over the
television network just as they effectively failed in censoring the big screen
till now. The flooding of the television network with objectionable
advertisements needs to be condemned. It
even calls for immediate attention of the responsible authorities to have a
thorough guidelines and necessary checks in place at least over various media
entertainment sources.
How much ever we can attribute the new kinds of the
advertisements as the product of new creativity certain guards ought to be in
place. Globalisation and the latest technology have endowed us with tools to
explore the intricacies of nature. However there is need for certain restraint.
The true strength of our society lies in guarding our traditions, cultural
values and respects its decencies and forbade the obscenities that offend them.
Though our society is constantly evolving and assimilating new ideas, opinions
and cultural diversities constant efforts have to be made to preserve its
cultural identity. While we welcome the new ideas, new cultures and traditions
but somewhere in this entire assimilation process, if we unintentionally disturb
and hinder the original values the society we lose our identity. Hence
embracing new ideas, a balance has to be struck and caution has to be exercised
while granting access to all kinds of new concepts for general public viewing.
Hope good sense would prevail and the MNC’s in lieu of
popularising their products would refrain from patronising these ridiculous ads
that outrage the cultural integrity of the society. If business houses want to
mint money at the behest of the society they should in turn realise their commitment
towards society by bringing positive renaissance in the society rather pushing
it towards unbecoming commercial advertisements.
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